We’ve been producing a lot of content at Rocket Matter, the company I founded with Ariel Jatib. The business is primarily a software company providing a legal practice management and time and billing application on the cloud. But over the past year, we’ve written dozens of articles and blog posts on cloud computing, green initiatives for law offices, legal productivity, have recently branched out into video, and also added webinars and CLE to our mix of services. You can check out some of our material on the Rocket Matter blog, our JD Supra page, and our YouTube channel.
I have to say that the most fun I’ve had writing was our recently published piece in Law Technology News. The editor of the magazine, Monica Bay, is like us, a green proponent. She elicited from me the following idea for an article on the decision making process behind my Prius purchase. The goal was to be humorous yet informative. Here’s the result.
Reprinted with permission from the February 1 issue of Law Technology News. (c) 2010 ALM Media Properties, LLC. Further duplication without permission is prohibited. All rights reserved.
Let’s get one thing straight. I’m not what Fox News would exactly label a lefty, tree-hugging, egghead liberal. True, I did watch Al Gore’s An Inconvenient Truth and drank the Kool-Aid a bit, but not so much to completely eliminate Styrofoam and incandescent light bulbs from my life.
But I wanted a hybrid car, a low-fuel consumption vehicle that alternates between gas and battery power. In one fell swoop, I’d not only be transferring less money to unsavory foreign petrostates, but I’d also be reducing my carbon footprint. Regardless of your politics, data is data, and there’s a correlation between increased carbon dioxide in the atmosphere and historically increasing global temperatures.
I didn’t want just any hybrid, I wanted the Toyota Prius, with its great mileage. My family wasn’t completely sold on the idea, and I was plagued with nagging doubts. Compared to our minivan, it seemed small and unsafe. I always assumed that our next sedan would be bigger and more comfortable than our 2004 Acura TSX.
Read the full article online.
Tags: Green